B.O.W.

Moving Forward, While Remaining True to the Brand

from TsehaiNY.com

Bernos set to kick off its 4^th year with an event headlined by Meklit Hadero

“If we’re able to navigate through today’s fashion world – which is always evolving and ever changing – while remaining true to the brand, we’ve succeeded.”
- Beshou Gedamu, business partner, Bernos

Bernos, the company known for designing trendy, stylish African inspired t-shirts is turning four and it’s time to celebrate.   The 4^th anniversary event will be held on Saturday, May 29^th at the Warehouse Loft in Washington, D.C.

Performing at the event will be up-and-coming female rap artist B. Sheba, Munit, a young artist with fresh sounds as showcased in her video ‘Noro Noro’ and  Meklit Hadero, who’s debut album ‘On a Day Like This’ has been receiving rave reviews.

Looking back at their earliest years in production, business partner Beshou Gedamu cites receiving their first shipment of printed shirts as some of the memorable moments as well as “our photo shoots, the D.C. soccer tournament in 2008 and our first anniversary event.”

Bernos has come a long way since receiving that first shipment of printed tees.  Through its on-line store, the company has shipped its product to customers across the…continued

…you can read the rest of this article at TsehaiNy.com or by clicking on the TsehaiNy.com picture below…

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Meet Yodit aka YoDiddy

I am an observer of people, I like to sit back and watch people to see what makes them tick, to see what motivates them to do the things that they do.  More than most, I am struck by observing the elderly who manage to live life irrespective of their ailing bodies and observing the young, those who don’t have the wisdom of age but have the vitality of youth on their side.  I like observing the actions of those in their 20s because they are the future leaders and they will determine the path of my life and the lives of my children to come.

Generally speaking, there are two categories of young men and women in their 20s.  The first category are those who have decided life is short and seek to have the best time possible by throwing caution to the wind.  You will find this category of folks in most night clubs on any given weekend.  I know I was in this category in my 20s; my Mondays were a countdown to my Fridays and when I could not wait for Friday to come, I would turn Tuesday or Wednesday into a Friday.  The second category of folks in their 20s is young men and women who are driven to succeed at an age where most expect them to be nightlife marketing and having a good time.  There are countless people I can think of who belong in this category, people like Abezash Tamerat, Liya and Mahlet Endale, and a list that will take me 10 pages to list.

Let me introduce you to a third category; a category that has managed to interweave the social scene—the ability to have a great time—with the determination and drive of someone who has big ideas to formulate and conquer.  Let me introduce you to Yodit Gebreyes, aka YoDiddy, a young entrepreneur who has managed to climb to the top rung of the DC promotions and events planning ladder.  People often throw out the word promoter as if it is some side hustle, but those who are the most successful at promoting parties and events know that being a promoter is a science where attention to detail is a prerequisite, the ability to manage people and projects essential, and an innate comprehension of what motivates and their pursuit in life to have a good time.  This is why “promoters” come and go, because they fail to pay attention to these details, and this is the reason why the very best promoters endure, because they realize that promoting is more about the science of marketing and has almost nothing to do with passing out flyers on the street.

This is what YoDiddy recognized, way before she embarked on a quest to attain a Master’s in Public Relations and Corporate Communications from Georgetown University and before she attained her Bachelor’s Degree in Marketing from George Mason, she was always a marketer at heart—a marketer of ideas and people’s aspirations.  From the time she was young, Yodit has always been a social butterfly, and she has blossomed in her 20s into a social trend setter.  She has managed to leverage her inherent social skills and intertwined them with heavy dose of acquired business knowledge and her quest to live life fully into a thriving business.

Yodit, along with her partner Nate Zewdu, are the cornerstone of Talk of DC.  For anyone who knows anything about the DC social scene, www.talkofdc.com is a destination point to find out not only about events that Talk of DC is hosting but for parties and events hosted throughout DC.  Started in 2008, Talk of DC has grown by leaps and bounds—they have now extended their reach to destinations like Miami, Atlanta, and beyond.  What makes Yodit exemplary does not rest solely in nightlife marketing and event planning prowess, but that she is able to couple this skill with a drive to make a difference by working with various non-profit entities such as Artists for Charity, ESAi, and Ethiopian-Americans for Change.  For this, Yodit was voted the number one female promoter in DC, acknowledged as the 2009 Socialite of the Year by DC Fab, and an Honorary Fearless Female by the Diva Lounge all the while being a strong advocate for Haiti for the DMV Helps Haiti fund raising effort.

So there you have it, Yodit Gegreyes, aka YoDiddy, doing it all, driven to succeed and managing to have a good time through it all.  This December, Talk of DC will host a Back to Africa tour where they will be traveling to Addis Abeba, Ethiopia to host a special event.  More info to come about this big event, until then, you can go to any one of Yodit’s dope events by going to www.talkofdc.com or by contacting her directly at yodit@talkofdc.com.  Keep an eye out on Yodit, she will be one of the leaders who will be shaping your life and the life of your children in the future, but for now, relax and have a good time at her events and let her do all the work—trust me, she will be smiling and having a good time even as she continues to be determined to make a difference.

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DOPE Graphix by a Phenomenal Artist

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Meet Narel, an amazing artist that has talent beyond imagination.  It feels that I will never be able to say enough about the talent that resides in our community, most of the time, we think about musicians, doctors, or politicians when we think about the intellectuals in our community.  Narel is a prime example of the depth talent that resides in our community.

Narel will be interviewed live on BC Radio at 6:00 PM EST Sunday, May 16th.  Tune into BC Radio today to find out about Narel and the scope of work that he does that goes beyond graphics design and extends into the conceptualization of art itself.

To contact Narel for your graphic design needs, call 614.483.7784 or email him at narelraga@yahoo.com

Below is a brief portfolio of Narel’s work:

click to view Narel's work